I started my career as a trainee sales engineer. I still remember my struggle when I was asked to create content from scratch to promote our products in European market. If you are new to digital marketing, creating new content can be a challenging task.
What is curated content? For creating content, first there needs to be content strategy in place. Based on the strategy, you should create good content regularly. Creating good new content is time consuming activity. Although creating new content plays an important role in content strategy, you can also leverage content created by others to some extent. When you share content created by other brands or people to your social media accounts, it's called curated content.
Content Selection: Can I share anything that I see/like? Remember, sharing random content created by others may not provide value to your target audience. It's not a good strategy to share everything that you see and like. In order to be effective with curated content, it needs to align with your overall content strategy. Your curated content should provide value to your audience and should be aligned to your marketing objective.
Not only you have to select the best content, you also need to ensure it is the best content for your target audience at that time. Does the content provide value add to your audience? Does it solve any of their problems?
Why Curated Content? Curated content helps you save time. You can curate content much faster than creating good content from scratch. It also provides variety in your content. You could share content about diverse topics in your chosen domains. While sharing curated content you may also be able to network with select few brands or creators. Curated content help you develop trust of your audience and become a thought leader.
Don't just share the links, provide your thoughts and reactions too. You may also ask questions to engage your audience. Make sure you provide due credit to the sources.
You can also follow influencers and brands in your area of interest, and subscribe to industry newsletters.
What Next?
Do you have any questions about content strategy? Content creation? User persona creation? Content curation? Please contact us for a free 30 minutes consultation. https://www.amarcorp.com
I started my career as a trainee sales engineer. I still remember my struggle when I was asked to create content from scratch to promote our products in European market. If you are new to digital marketing, creating new content can be a challenging task. 
