Saturday, April 30, 2022

Search Engine Optimization (SEO) : What is it, and how to improve it?

SEO : Search Engine Optimization basics

SEO Search Engine Optimization
Search Engine Optimization (SEO) is increasing quantity and quality of website traffic. It means increasing visibility of your website to a carefully chosen target audience using an online search engine.

SEO process is time consuming but results in getting qualified organic (unpaid) traffic, which helps to get high conversion rates.

SEO involves keyword strategy, on page SEO, off page SEO and content marketing.

Keyword strategy
Define your business value proposition and keyword strategy. Develop plans for which keywords you would like to rank for. Identify core keywords and plan landing pages.

On page SEO
Based on the core keywords, build website, which is Google friendly.

Off page SEO
This involves link building, reviews (particularly Google reviews) and social authority (social media presence)

Content marketing
Develop SEO optimized content strategy with following high-level approach
Early stage content – rank on google for educational searches.
Mid stage content – get user to the landing to the website.
Late stage content – collect contact information, email subscription or LinkedIn follow
Blogs and press releases can play a key role in content marketing and also for link building and sculpting.

Finally, it is essential to make sure you measure your success by using Google Analytics and other paid tools.

What can we do for you?
Do you find SEO for your website challenging? We can help. Here is an example of a website for which we increased on page SEO for a website with a easy few steps in a short duration (please note, SEO is time consuming activity in general and needs planning and preparations).

Please contact us for a free 30 minutes consultation.

We can take care of your SEO, while you focus on your core business activities!

- Amar Ghanekar
Amar Consulting and Training Inc. Ottawa, Canada
www.amarcorp.com

Posted at 08:53 AM