WHY "THE CONSCIOUS BUILDER"?

The Conscious Builder is about making conscious decisions. Being aware of how every decision and every action will have an impact. When it comes to renovating and building your home, we want to make sure those decisions and actions create positive and lasting changes for you,  your family, and the planet.

Merriam-Webster definition of conscious:
Awake and able to understand what is happening around you.
Aware of something (such as a fact or feeling).
Knowing something exists or is happening.
Known or felt by yourself. ?
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This means that you may not be able to build or renovate your home 100% sustainably, but you can do it 100% consciously. If you’re aware of the implications of your decisions then you make conscious decisions.