Search Engine Optimization (SEO) : What is it, and how to improve it?
SEO : Search Engine Optimization basics
SEO Search Engine Optimization Search Engine Optimization (SEO) is increasing quantity and quality of website traffic. It means increasing visibility of your website to a carefully chosen target audience using an online search engine.
SEO process is time consuming but results in getting qualified organic (unpaid) traffic, which helps to get high conversion rates.
SEO involves keyword strategy, on page SEO, off page SEO and content marketing.
Keyword strategy Define your business value proposition and keyword strategy. Develop plans for which keywords you would like to rank for. Identify core keywords and plan landing pages.
On page SEO Based on the core keywords, build website, which is Google friendly.
Off page SEO This involves link building, reviews (particularly Google reviews) and social authority (social media presence)
Content marketing Develop SEO optimized content strategy with following high-level approach Early stage content – rank on google for educational searches. Mid stage content – get user to the landing to the website. Late stage content – collect contact information, email subscription or LinkedIn follow Blogs and press releases can play a key role in content marketing and also for link building and sculpting.
Finally, it is essential to make sure you measure your success by using Google Analytics and other paid tools.
What can we do for you? Do you find SEO for your website challenging? We can help. Here is an example of a website for which we increased on page SEO for a website with a easy few steps in a short duration (please note, SEO is time consuming activity in general and needs planning and preparations).
Please contact us for a free 30 minutes consultation.
We can take care of your SEO, while you focus on your core business activities!
- Amar Ghanekar Amar Consulting and Training Inc. Ottawa, Canada www.amarcorp.com
Email Marketing: Make It Part Of Your Digital Marketing Strategy -------------------------------------------------------------------------------------
You Got Mail ! E-Mail is still relevant and has good ROI. Email is still relevant. Email offers the highest and most measurable ROI (return on investment) of all types of marketing. For every $1 marketers spend on email marketing, they receive $36 in return. Source litmus (www.litmus.com)
There are 4 billion daily email users, and 319.6 billion emails are sent and received per day. Source – statista (www.statista.com).
Email marketing solutions by Amar Ghanekar of Amar Consulting and Training Inc. Your best digital marketing consultant.
Campaign Monitor (https://www.campaignmonitor.com) conducted survey of 1000 small businesses. Here is a breakup of digital marketing channels used by respondents: Facebook – 70% E-Mail – 64% Direct Mail – 52% Instagram - 48% Twitter – 47% Email marketing is cost effective, it can help you increase traffic to your website, it's easy to track and measure and there are many automation tools available.
Do you use email for marketing? Make email marketing part of your digital marketing strategy. We can help you leverage email for digital marketing of your products and services. Contact us for a free 30 minutes consultation!
Instagram Favourites Feature: What is it, and how to use it.
On March 23, 2022 Instagram introduced new features Favourites. Favorites shows you the latest from accounts that you choose, like your best friends and favorite creators. In addition to this view, posts from accounts in Favorites will also show up higher in your home feed.
You can add up to 50 accounts to your list, and make changes to this list at any time. Only you can see who is in your list. Your favourites won't be notified when you add or remove them
How do I add accounts to favourites?
Here is a short video: https://www.amarcorp.com/instagram-favourites-feature-what-is-it-and-how-to-use-it/
Search Engine Optimization (SEO) is increasing quantity and quality of website traffic. It means increasing visibility of your website to a carefully chosen target audience using an online search engine.
Find more about SEO: https://www.amarcorp.com/seo/
Ottawa based corporation providing Digital Marketing solutions.
We provide Project and Program management services for a variety of digital initiatives. We have experience in managing Digital products and platform development and rollout, Digital Marketing campaigns, and digital transformation
We work with you to develop comprehensive strategy for Digital Marketing. We use cutting edge tools to conduct research. We also conduct a series of interviews with your team and partners, and provide you with a detailed strategy document. We customize our approach based on your needs and latest market trends.
We design, develop and execute your social media campaigns. No campaign is small for us and we are agile to provide a quick turnaround on a short notice.
We provide customized training based on your specific needs. This can be done one on one or in a group setup. Training can be delivered onsite or online, depending upon various constraints. Some of the topic covered are: Social Media Campaigns, Social Media Admin, Videography, Photography, e-Mail Marketing, Audio recording.
